Canon Eos 1100

Canon, Japan’s society is always careful to meet all the needs of their customers, announced in recent days that his Canon EOS 1100 will soon be available in three different colors: bright red, dark brown and metallic gray. Officially to the public just a few weeks ago, at a press conference that was held last February 7, Canon EOS 1100 is a digital SLR aimed at consumers of the price for everyone, just think that requires “just” € 480 including VAT to take her home (in the camera body only).

Despite the price, the technical equipment is respectable: 12-megapixel CMOS sensor, DIGIC IV processor, sensitivity up to ISO 6400, system focusing 9-point burst at 3 fps at full resolution, full compatibility with the format Raw, electronic viewfinder and large 2.7-inch LCD display located on the back.

Broadening the range of colors, the company thinks it can boost sales even further. We just have to wait to see if Canon‘s strategy will be successful and if this kind of experiment will be repeated for other digital SLR cameras in the house normally available in black only. We’ll see.